Cultural User Interfaces, A Silver Lining in Cultural Diversity
http://www.acm.org/sigchi/bulletin/1996.3/international.html

Yeo, Alvin
SIGCHI Bulletin
1996

Abstract:

Many software applications marketed outside the country of origin are internationalised and/or localised. In this article, I propose a strategy to localise the software by creating a Cultural User Interface (CUI) for each of the target cultures. A CUI is a user interface that is intuitive to a particular culture.