Looking to Cinema for Direction: Incorporating Motion into On-screen Presentations of Technical Information
http://www.ingentaconnect.com/content/stc/tc/2005/00000052/00000002/art00003
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Gillette, David
Technical Communication Online
2005

Abstract:

To help technical communicators become better informed producers of interactive new media productions, this article examines how motion can be used properly to create effective interactive information systems for the computer screen. This article provides a brief analysis of how cinema works and then demonstrates how a number of cinema techniques influence new media production. The article then concludes by offering suggestions for how to effectively apply a few basic cinema techniques directly to technical communication practice.