Tracing Visual Narratives: User-Testing Methodology for Developing a Multimedia Museum Show
http://www.ingentaconnect.com/content/stc/tc/2005/00000052/00000002/art00002
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  peer-reviewed

Kim, Loel
Technical Communication Online
2005

Abstract:

As a cognitive framework for making meaning of the world, the narrative provides a powerful form for structuring information, and has been adopted as a useful design framework for many communicative forms, including interactive media. This paper reports on the use of visual narrative for user-testing an interactive museum show. The viewers’ perceived narratives of a sequence of graphics from a show on brain science were compared to the designers’ intended narrative. Mapping the audience’s reading of the visual arguments proved a useful testing structure in developing the show, with color and pattern tracking proving especially critical when viewers experienced novel or abstract information.