Eight Quick Ways to Fix Your Search Engine
http://www.adaptivepath.com/publications/essays/archives/000341.php

Veen, Jeffrey
Adaptive Path
2004

Abstract:

Almost every site's search engine could use improvement. Most organizations' Web teams couldn't really affect the quality of their search results--they were stuck tweaking search technologies that had already been purchased and installed. Often, the most dramatic change they could make was in the design of the search and results interfaces.