Ajax: A New Approach to Web Applications
http://www.adaptivepath.com/publications/essays/archives/000385.php

Garrett, Jesse James
Adaptive Path
2005

Abstract:

If anything about current interaction design can be called 'glamorous,' it’s creating Web applications. After all, when was the last time you heard someone rave about the interaction design of a product that wasn’t on the Web? (Okay, besides the iPod.) All the cool, innovative new projects are online.