The Guide to Effective Illustration: Images for Presentation and Publication
http://www.imaging.org/resources/vcguide/index.cfm

Walworth, Vivian, Mary McCann, John McCann and Louis Rosenblum
Society for Imaging Science and Technology, The
1999

Abstract:

An important part of modern communication is the use of images, both with oral presentations and in publications, to convey the essence of the author's message. As the methods of preparing, transmitting, and presenting images proliferate, we are all challenged to make the best use possible of each imaging technology.