Use of Narrative in Interactive Design
http://boxesandarrows.com/archives/use_of_narrative_in_interactive_design.php

Broden, Nancy, Marisa Gallagher and Jonathan Woytek
Boxes and Arrows
2005

Abstract:

There will, and should always be, a tension between order and chaos, between standardization and creativity. So how do we invest creativity in our process? How do we reinvest ourselves into our work without starting from scratch every time?