Introducing a Strategic Approach to Outstanding Content Development
http://www.sakson.com/company/thought_leadership/company_thoughtleadership_contentdevelopment.pdf

Sakson and Taylor
2004

Abstract:

Great content doesn't happen by accident. By taking a rational approach that includes careful planning, diligent implementation, and well-tested delivery, vendor teams can ensure a successful project that satisfies client needs, budget constraints, and schedule demands while meeting the business objectives of both the client and the vendor.