Bosworth's Web of Data
http://www.onlamp.com/pub/a/onlamp/2005/04/22/bosworth.html

Steinberg, Daniel H.
O'Reilly and Associates
2005

Abstract:

In a Thursday morning keynote at the MySQL Users Conference 2005, Google's Adam Bosworth advocated an open model for data. Although he was not referring to open source, he expanded upon the example by explaining that customers like open source software because of the transparency.