Publishing a Project Weblog
http://www.infoworld.com/article/03/03/28/13stratdev_1.html

Udell, Jon
InfoWorld
2003

Abstract:

Running a project Weblog is a great way to collect, organize, and publish the documents and discussions that are the lifeblood of the project and to shape these raw materials into a coherent narrative. The serial nature of the Weblog helps you make it the project's newspaper of record. This kind of storytelling can become a powerful way to focus the attention of a group. The desire to listen to a compelling story and find out what happens next is a deep human instinct.