Design Guidelines for the World Wide Web
http://www.coedu.usf.edu/inst_tech/resources/WWWDESG_1.htm

Barron, Ann E., Brendan Tompkins and David Tai
University of South Florida
1995

Abstract:

The World Wide Web (WWW) has opened up a whole new realm of communication opportunities. Never before have we had such an inexpensive, efficient means for accessing and delivering information that contains text, graphics, audio, and video throughout the world.