Judgment Day: Google Strikes Back
http://www.search-this.com/google/google_judgment_day.aspx

Angeletti, Mark
Search-This
2003

Abstract:

Google has never cared for search engine optimization and has always looked at it as an attempt to taint what they hold as precious. The question that must be asked is, 'Why?' Why does Google see search engine optimization as the enemy and are they justified in their thinking?