The Search Doesn't End at Your Homepage
http://www.excessvoice.com/issue44.htm#article044

Usborne, Nick
Excess Voice
2003

Abstract:

Your visitor hasn't completed their 'search' when they arrive at your homepage. The search is just the beginning. Part of your task is to understand how best to write the links that take people deeper into your site. And one way of maximizing that clickthrough is to use terms that are directly relevant to the visitor's continuing search.