RSS Instead of Newsletters? At Your Peril
I have been reading a lot about how companies are enthusiastically embracing RSS as a wonderful alternative to email newsletters.
I can understand their enthusiasm, in part. After all, legitimate commercial email and newsletters are being decimated by spam filters. In addition to which, consumers are growing weary of having to distinguish between what is spam and what is not.
There are additional benefits to making newsletters available by RSS. RSS means your subject line never disappears below the fold of an email window. With RSS the newsletter is always there, ready and waiting for when your reader is ready to take a look. With RSS your archives can be just a click away...providing easy and immediate access to previous issues.