The Cognitive Style of PowerPoint: Slides Are Not All Evil
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Doumont, Jean-luc
Technical Communication Online
2005

Abstract:

This article first reviews three shortcomings in Tufte’s argument, then summarizes the booklet’s well-taken points, before offering guidelines for effective slides, no matter the tool. These guidelines and some of the analysis are based on more than 150 in-depth discussions of slides I have conducted with engineers, scientists, executives, and other professionals at workshops.