Creating, Implementing, and Maintaining Corporate Style Guides in an Age of Technology
http://www.ingentaconnect.com/content/stc/tc/2005/00000052/00000001/art00006
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  peer-reviewed

Bright, Mark R.
Technical Communication Online
2005

Abstract:

This article details a step-by-step process for creating, implementing, and maintaining a corporate style guide to ensure consistency in organizational communication. Through literature research, analysis of sample style guides, and practitioner interviews, this article provides recommendations for gaining management support, building a process to develop a style guide, determining content, encouraging employee buy-in, and maintaining a corporate style guide.