Creating, Implementing, and Maintaining Corporate Style Guides in an Age of Technology
A user has reported that the URL we had indexed no longer works properly.
This link is offline until a volunteer finds a new, valid URL for the work and updates our site.
  access restricted (by the publisher) to members/subscribers/customers only

Bright, Mark R.
Technical Communication Online
2005

Abstract:

This article details a step-by-step process for creating, implementing, and maintaining a corporate style guide to ensure consistency in organizational communication. Through literature research, analysis of sample style guides, and practitioner interviews, this article provides recommendations for gaining management support, building a process to develop a style guide, determining content, encouraging employee buy-in, and maintaining a corporate style guide.