Building Blocks of Functional Design
http://www.ingentaconnect.com/content/stc/tc/2005/00000052/00000001/art00005
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

White, Jan V.
Technical Communication Online
2005

Abstract:

Only when we fulfill the function of the document rather than embellishing it, can we improve the communication-value of that avalanche of 'information' we pour out for them out there. Unfortunately, the flamboyance of today's graphic culture is so gripping, that we often mistake the medium for the message. The medium is never the message, the message is always the message.