Added by Geoff Sauer on Mar 04, 2005.
Average rating: 3.25/5.00 (n=4, std dev: 1.26)

The trouble with using text as a branding tool on web pages is that it gets in the way of what visitors are looking for. Visitors want and expect text to be useful and information. They are in 'active' and 'engaged' mode. They are searching. They want something. Text that isn't useful is disappointing.
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