Designing High Fidelity Home Pages
http://www.stcsig.org/usability/newsletter/0410-highfidelity.html

Streight, Steven
Usability Interface
2004

Abstract:

A high fidelity home page is one that simply and clearly communicates an accurate, complete, and favorable impression of your organization and its products. An effective home page will also display your intimate understanding of, and desire to fully accommodate, the actual needs and interests of users.