Format Wars
http://www.freesoftwaremagazine.com/free_issues/issue_01/focus_format_history/

Fioretti, Marco
Free Software Magazine
2005

Abstract:

Real programmers love their applications' source code: the faster and more elegant it is, the better. Users are after very different things: they seem to want simplicity, flashy colors, nice icons and tons of options. In spite of these reasons, or perhaps because of them, programmers and users often forget what lies in the middle of it all: information.