Low-Cost Multimedia: Multimedia You Can Use
http://www.stc.org/confproceed/1994/PDFs/PG486.PDF

Horton, William K. III
STC Proceedings
1994

Abstract:

You do not need multimedia. Unless you have to explain complex, abstract concepts to busy people. Unless you have to convince skeptical, sometimes hostile, readers. Unless you have to communicate to those who cannot see or hear. Or cannot read your language perfectly. Or who refuse to read. But multimedia is an easy way to waste a lot of money in a hurry. This workshop is not about how to waste money. It is about how multimedia lets skillful communicators communicate better. The secret? Guts not glitz.