What Good Writers and Editors Know About Design
http://www.stc.org/confproceed/1994/PDFs/PG479481.PDF

Gustafson, Jolene
STC Proceedings
1994

Abstract:

Words seldom exist in a visual vacuum. With the exception of audio tapes and speeches, words are designed to be read-on book and magazine pages, on computer screens, even on product boxes. And how well those words are designed can greatly influence how often and closely they are read. To communicate effectively, good writers and editors must combine their words with good designs.