A Cross-Cultural Perspective on Visual Literacy Challenges for Technical Communicators
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Ausburn, Floyd B. and Lynna J. Ausburn
STC Proceedings
1994

Abstract:

Many emerging nations have pre-technological cultures. These nations are striving to develop a new technological literacy that is heavily dependent on visual literacy, or the ability to 'read' images. This paper discusses some challenges for technical communicators in presenting technical graphics to users who are not fully functional in learned Western conventions and skills of pictorial representation, pictorial literacy, and pictorial perception aspects such as conceptualization, perspective and depth, scale, and analysis of component details.