CEOs overwhelmingly believe that revenue growth is their number one priority: four out of five CEOs (83%) now believe that revenue growth is the most important path to boosting financial performance over the next three years. And what do they see as the two key drivers for this growth? New and differentiated products and services (nearly two-thirds) and new markets (55%).
Responsiveness is the new key competence, i.e., CEOs acknowledge that they need the ability to recognize, analyze and respond more effectively to continuously changing market conditions and risks. Reinstituting customer responsive organizations is high on their growth agenda.
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