Developing Successful Marketing Materials: An Evaluation Workshop
http://www.stc.org/confproceed/1995/PDFs/PG417.PDF

King, Janice M.
STC Proceedings
1995

Abstract:

A marketing piece that holds a reader's interest and delivers its message is successful because it integrates a variety of writing techniques with the visuals and layout. This workshop will help you identify successful techniques for marketing materials such as brochures, data sheets, white papers, and press backgrounders.