A New Look at Audience Analysis
http://www.stc.org/confproceed/1995/PDFs/PG485.PDF

Sutherland, Alec and Monica Weis
STC Proceedings
1995

Abstract:

Designed to stimulate the thinking and practice of persons who already do Audience Analysis as a part of their work this hands-on Workshop will offer some new wrinkles for reimagining the audiences toward which we direct our technical communications. It proposes not a whole new scheme, but some new combination of ideas involving heuristics based on the work of Janice Lauer and Rebecca Burnett. We shall use scenarios and fact sheets, small group sessions wing differentiated tasks, and dialogues between groups to try to arrive at a fresh look at audience analysis.