Enhancing Our Image: Creating Good Public Relations
http://www.stc.org/confproceed/1994/PDFs/PG500.PDF

Braz, Lisa M., Susan L. Fowler, Alan Korwin, and Nancy Martin
STC Proceedings
1994

Abstract:

Effective chapter public relations results in an increase in membership, more interested and active members, and an awareness of technical communication as a valid and an important profession. This workshop teaches general public relation skills, such as how to write effective press releases, how to get your chapter events treated as news, and how to create and then maintain a press list.