Multimedia and Interactive Marketing in the Digital Age
http://www.stc.org/confproceed/1996/PDFs/PG0222.PDF

Gibbs, Bruce R.
STC Proceedings
1996

Abstract:

What is interactive marketing? How is it different from traditional marketing function? What part does multimedia play in it? Who’s currently doing it and why? Does it replace traditional marketing? Will interactive marketing help companies to better market products and reach customers? These are the questions many companies and individuals are asking. During this panel discussion I will attempt to answer these questions by sharing my thesis research findings on the topic. I will also discuss the future of interactive marketing and the products that will be used to deliver it.