How to Break into Marketing Communications
http://www.stc.org/confproceed/1995/PDFs/PG416.PDF

Vaughan, Caroleen L.
STC Proceedings
1995

Abstract:

Many technical writers, editors, illustrators, graphic designers, managers, and others would like to break into technical marketing. But how to do it? This mini-workshop gives technical communicators some practical tips for making the transition without the requisite “experience required”. As an added bonus, it shows that marketing jobs in general pay more than similar ones held by traditional technical communicators.