Technical Writing vs. Science Communication: What is the Difference, and Why Should We Care?
http://www.stc.org/confproceed/1995/PDFs/PG385386.PDF

Garnett, Anne E., Amy Marie Longshore, Ann Mauzy and Amy Reeves
STC Proceedings
1995

Abstract:

Many technical writer/editors at Los Alamos National Laboratory feel that we (and our colleagues at other institutions) do a good job of helping scientists communicate with each other, but we do not do so well in communicating with the general public. We have done a literature search and interviewed target audience members to learn how to better communicate science. Our research falls into the four following areas: the need for this special knowledge, characterization of audiences, communications strategies, and evaluation of the resulting communication products.