Newsletter Design for Non-Designers
http://www.stc.org/confproceed/1995/PDFs/PG376.PDF

Disch, Cheryl and Cheryl Lockett Zubak
STC Proceedings
1995

Abstract:

Newsletter design comprises everything from column width and typeface to clip art style and paper color--where do you start? You don’t need to be a graphic artist to design an appealing newsletter—but you need to know the basic principles and how to apply them consistently. Consciously or not, every time you read something, you make judgments about its design. Was it easy to read or skim? Did the artwork seem appropriate? Were the page numbers easy to locate? In this workshop we will review these and other design elements and how to make them work for your newsletter.