My Brain's Not Like Yours: Individual Differences in Visual Processing Styles
http://www.stc.org/confproceed/1995/PDFs/PG375.PDF

Ausburn, Floyd B. and Lynna J. Ausburn
STC Proceedings
1995

Abstract:

The principles of graphic design 'work' for viewers for several reasons. One reason is that well-designed graphics perform significant information-processing functions for viewers. This workshop looks at individual differences in several dimensions of information-processing style (including visual/haptic,field independent/dependent, high/low detail analysis, high/low visual distractibility, and leveling/sharpening in visual memory). It then examines the ability of graphic designs to 'supplant' processing skills for viewers by either captializing on viewer strengths or compensating for their weaknesses.