Visual Communication Stem Overview
http://www.stc.org/confproceed/1995/PDFs/PG339.PDF

Brock, Cynthia J.
STC Proceedings
1995

Abstract:

The field of Visual Communication is in the midst of a powerful transition driven by changing technology and a changing marketplace. Communicators are struggling with ambiguous definitions and expectations. Although visual communication has come to occupy a co-equal place with verbal communication in our field, those who identify themselves primarily as visual communicators are still a distinct minority in STC.