Content Hypertext Spam
http://vaspersthegrate.blogspot.com/2004/11/content-hypertext-spam.html

Streight, Steven
Blogger.com
2004

Abstract:

Hiding a commercial ad in editorial text is the latest form of internet garbage. Content Hypertext Spam refers to a link within an article that users assume will lead to relevant content, further information on the topic. Wrong. It deceptively leads to an irrelevant site that tries to sell something. Discover the 14 reasons why this new gimmick is damaging to users and webmasters alike.