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The latest buzz term in business journals is 'the virtual corporation.' This term refers to the way in which companies are trying to reshape themselves to cope with the economic downturn and succeed in the global marketplace. 'Virtual', in this case, indicates that the corporation appears to be a huge entity with vast capabilities but is really small, lean, and very flexible. This paper looks at some of the ways in which our departments, our publications, and we as technical communicators will also have to go through a process of becoming 'virtual'.
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Pubs Departments in the Virtual Corporation
http://www.stc.org/confproceed/1994/PDFs/PG392394.PDF
Casey, Charlotte
STC Proceedings
1994
Abstract: The latest buzz term in business journals is 'the virtual corporation.' This term refers to the way in which companies are trying to reshape themselves to cope with the economic downturn and succeed in the global marketplace. 'Virtual', in this case, indicates that the corporation appears to be a huge entity with vast capabilities but is really small, lean, and very flexible. This paper looks at some of the ways in which our departments, our publications, and we as technical communicators will also have to go through a process of becoming 'virtual'.
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