As new technologies revolutionize our communication options, technical communicators must be increasingly accountable for the outcomes of our products and messages. Research in the behavioral and cognitive sciences has provided many data tools that can be very useful to technical communicators. Techniques such as simple descriptive statistics, the Delphi method, trained observers, chi-square analysis, and aptitude/treatment interaction analysis can help technical communicators discover and document the impact of your messages by revealing what you did right, who says so, and who disagrees.
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