Three Types of Personalization
http://www.ondemandjournal.com/specialfeatures/tolliver-nigro4.cfm

Tolliver-Nigro, Heidi
On Demand Journal
2004

Abstract:

Last month, I said the definition of “personalization” has now broadened to include three non-traditional but growing applications: decentralized customization, one-off personalization, and functional VDP. This month, I will discuss an example of each.