World Wide Web: is it Worth all the Hassle?
http://www.ondemandjournal.com/specialfeatures/ingalls5.cfm

Ingalls, Nancy
On Demand Journal
2004

Abstract:

In the end, communication is really all anyone ever gets paid for. Is corporate America is aware of this concept? More than a few corporations invested in some fancy web sites before truly thinking about what their objectives were--and whether the resulting site would live up to its potential. And that opens up some opportunity for you.