Psychologically Unsound 15 Second Sitcoms
http://streightsite.blogspot.com/2004/09/psychologically-unsound-15-second.html

Streight, Steven
Blogger.com
2004

Abstract:

"It made me laugh, I love it," is not what you want to hear about an expensive TV commercial. Did it leave you with a powerful desire to obtain the benefit the product offers, so that you plan on purchasing it? Find out why silly TV commercials, that fail to communicate why the product is superior, are doomed to drain budgets and let the competition gain ground.