When Cultures and Computers Collide: Rethinking Computer-Mediated Communication According to International and Intercultural Communication Expectations
http://jbt.sagepub.com/cgi/reprint/16/2/196
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  peer-reviewed

St. Amant, Kirk R.
Journal of Business and Technical Communication
2002

Abstract:

Online communication technology makes intercultural communication faster and more direct than was ever before possible, but, in doing so, it may also amplify cultural rhetoricaldifferences. Communication scholars, therefore, need to begin examining potentialareas of conflict in international cyberspace to anticipate and to resolve potential cross-culturalmisunderstandings related to online exchanges. This commentary proposesthat researchers need to compare the communication patterns noted in the computer-mediatedcommunication (CMC) literature and in the intercultural communication literatureto see where these communication patterns collide.