Moving Beyond the Moment: Reception Studies in the Rhetoric of Science
http://jbt.sagepub.com/cgi/reprint/15/3/372
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Paul, Danette, Davida Charney and Aimee Kendall
Journal of Business and Technical Communication
2001

Abstract:

Studies in the rhetoric of science have tended to focus on classic scientific texts and on the history of drafts and the interaction surrounding them up until the moment when the drafts are accepted for publication by a journal. Similarly, research on disasters resulting from failed communication has tended to focus on the history of drafts and the interaction surrounding them up until the moment of the disaster. The authors argue that overattention to the moment skews understanding of what makes scientific discourse successful and neglects other valuable sources of evidence. After reviewing the promises and limitations of studies from historical, observational, and text-analytic approaches, the authors call for studies of responses to research articles from disciplinary readers and argue for studies using a variety of qualitative and quantitative methodologies that will explore the real-time responses of readers to scientific texts, test the effects of rhetorical strategies on readers, and track the course of acceptance or rejection over time.