Web Credibility Destroyers
http://vaspersthegrate.blogspot.com/2004/06/web-credibility-destroyers.html

Streight, Steven
Blogger.com
2004

Abstract:

When users visit your web site, their immediate impression of its credibility is based on appearance, colors, text fonts. Then, as they explore your site, other factors contribute to its credibility impact. Lose users here, and they probably will never return.