Elitism in the Stories of U.S. Art Museums
http://jbt.sagepub.com/cgi/reprint/13/3/318
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

David, Carol
Journal of Business and Technical Communication
1999

Abstract:

Institutions familiar to the public are defined by master narratives that describe their activities and imply who is invited to take part. For art museums in this country, a master narrative of elitism was established in the last century, when museums organized and began building their collections. Because art museums were designed by the rich and subsequently forced to depend on the rich for financial support, the stories of elitism and exclusion have been perpetuated over the years. Whereas little narratives, or local stories, defining the daily operations of museums do not receive attention, stories of exclusive social events and obscure art exhibitions take prominence and discourage the participation of the general public. With diminished funding for museums and fewer courses devoted to art appreciation in public schools, museums will likely be unable to attract wider audiences to support them, and the master narrative will continue to define museums' image.