Altruistic vs. Narcissistic Web Sites
http://vaspersthegrate.blogspot.com/2004/06/altruistic-vs-narcissistic-web-sites.html

Streight, Steven
Blogger.com
2004

Abstract:

Users are repulsed by web sites that are narcissistic, egotistic, corporate-speak, hard to understand, and difficult to use. Users are attracted to and enjoy web sites that are altruistic, user-prioritized, user-focused, easy to understand, easy to use, and full of fresh, relevant content.