What to Consider When Using a Service or a Contractor to Register and Optimize Your Web Site with the Search Engines
http://www.flawebdeb.com/octdebtip.htm

Berg, Debbie
WebDeb
2001

Abstract:

According to Forrester Research, almost 80% of all searches conducted online are done with search engines. Marketing your Web site through the various search engines is still considered to be the most effective way to drive traffic to your Web site. But how will potential visitors find you?