Not Getting Personal: Assessing Website Effectiveness
http://www.stc.org/confproceed/1999/PDFs/041.PDF

Durham, Marsha
STC Proceedings
1999

Abstract:

Websites are sometimes evaluated primarily on first impressions or personal preference. More difficult to ascertain is their success in terms of communication. Assessments of websites can benefit from research and developments from fields such as usability studies, linguistics, professional writing, and rhetoric.