Seven Simple Steps to Persuasive Writing
http://www.stc.org/intercom/PDFs/2004/200403_23-24.pdf

Fryer, Elizabeth Evans
Intercom
2004

Abstract:

Almost all technical writing benefits from the technique of persuasion. Grants and proposals must have persuasive elements to be effective; operating instructions should convince customers that they have bought the best product for the job; hospital literature should assure patients that they have chosen the most well-equipped place to recover from surgery; research results should leave no doubt in the reader’s mind about the data’s validity. This article will describe simple ways to add subtle persuasion to your writing, to make your company or organization the frontrunner in the minds of its clients.