 | | | |
I don’t like to market myself. Sometimes I think, 'Heck, I’m good at what I do. I've been doing this for thirty years. Why don’t people come to me?' Then I get over it, consult my marketing plan, and get on with it. (See my previous column, 'Building a Marketing Plan,' in the May 2004 issue of Intercom.) I don't like to market my services, but I like to have marketedmy services. And I keep one thought foremost in the process: 'Marketing is like swimming: If you stop, you sink!'
View all eight works by Frick, Elizabeth G. 'Bette'
View all 740 works published by Intercom |
Flexing Your Marketing Muscles: Tactics for the Reluctant Marketer
http://www.stc.org/intercom/PDFs/2004/200406_40-42.pdf
Frick, Elizabeth G. 'Bette'
Intercom
2004
Abstract: I don’t like to market myself. Sometimes I think, 'Heck, I’m good at what I do. I've been doing this for thirty years. Why don’t people come to me?' Then I get over it, consult my marketing plan, and get on with it. (See my previous column, 'Building a Marketing Plan,' in the May 2004 issue of Intercom.) I don't like to market my services, but I like to have marketedmy services. And I keep one thought foremost in the process: 'Marketing is like swimming: If you stop, you sink!'
|
|
| |
There are 17 readers currently online: 3 registered users and 14 guests. Register.