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Individual words are simply tools. Similarly, a particular color is a tool to a painter, and a given note to a musician.
To write copy while focused on power words is like painting by numbers. You achieve a recognizable outcome with absolutely no creativity or life. No passion, no originality.
Copywriting 'by numbers' may be good enough for some people. But if you have aspirations to write great copy, to make your mark -- you need to think beyond that.
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View all 37 works published by ClickZ |
The Writing, not the Words
http://www.nickusborne.com/articles_art1.htm
Usborne, Nick
ClickZ
2003
Abstract: Individual words are simply tools. Similarly, a particular color is a tool to a painter, and a given note to a musician.
To write copy while focused on power words is like painting by numbers. You achieve a recognizable outcome with absolutely no creativity or life. No passion, no originality.
Copywriting 'by numbers' may be good enough for some people. But if you have aspirations to write great copy, to make your mark -- you need to think beyond that.
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