Welcoming "Joe Canadian" into our Living Rooms: the Spaces of Canadian Advertising
http://www.ualberta.ca/COMSPACE/coneng/html/papers/Whitelaw.pdf

Whitelaw, Anne
University of Alberta
2003

Abstract:

The question of space has been a preoccupation of writers in critical theory for some decades. From the reconsideration of architectural practice which focuses on the user, to a broader interest in the physical locations of the production and consumption of culture, writers are paying increasing attention to the effects of the spatial on our engagements with cultural forms as a means of expanding our understanding of the meanings of those forms themselves.